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03-Jun-2014 14:07

Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.

After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.

A few examples: A great strategy is to write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL.

Lastly, ask for readers to provide feedback on the forum to continue the discussion.

You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.

If your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days.

Don’t forget to ask your followers to share or retweet the link.

Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro).

But what many companies forget is the “marketing” part of content marketing. Check out 7 NEW Things to Do After You’ve Published a Blog Post.

You’ve just finished writing a great new blog post.

You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.

You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it.

To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times.

But what many companies forget is the “marketing” part of content marketing. Check out 7 NEW Things to Do After You’ve Published a Blog Post.

You’ve just finished writing a great new blog post.

You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.

You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it.

To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times.

Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).